Research methodology is a crucial component of quality research that lays the groundwork for the entire process and ensures its success. At KGAngel, we take pride in our sound methodology that guides us in every assignment we undertake and every report we publish. Our team of veteran market researchers and consultants has developed a unique methodology that is flexible enough to adapt to different projects, yet robust enough to ensure accuracy and authenticity.
Our research process is designed to cover all key aspects of the research problem, including macro- and micro-economic factors, technology and innovation, regulatory and political scenario, demographics, value chain, market dynamics, and industry insights. The following are the key steps involved in our research process:
1. Research Design: The research design phase is the first step of our research process. During this phase, we work closely with our clients to understand the research problem, define the scope of the project, and develop a research plan. We explore different research methods, tools, and techniques to identify the most appropriate ones for the project. We also identify potential data sources, including our own repository of reports, industry accepted secondary sources, and primary sources such as interviews and surveys.
2. Data Collection: The data collection phase involves collecting data from various sources identified during the research design phase. We collect data from our own repository of reports, industry accepted secondary sources, and primary sources such as interviews and surveys. We use a variety of data collection methods, including online surveys, phone interviews, and face-to-face interviews. We ensure that the data collected is relevant, accurate, and up-to-date.
3. Data Analysis: The data analysis phase involves processing and analyzing the data collected during the data collection phase. We use a variety of data analysis techniques, including statistical modeling, forecasting, regression analysis, correlation analysis, and time-series analysis. We also use software packages Excel to analyze the data. We ensure that the data analysis is rigorous and accurate.
4. Report Writing: The report writing phase involves preparing a report based on the findings of the research. We ensure that the report is well-structured, easy to understand, and visually appealing. We use a variety of data visualization tools, including graphs, charts, and tables, to present the findings. We also provide recommendations based on the findings of the research.
5. Review and Feedback: The review and feedback phase involves reviewing the report with the client and incorporating their feedback. We ensure that the report meets the client's requirements and expectations. We also provide guidance on how to implement the recommendations provided in the report.
At KGAngel, we believe that primary research is the most important component of any market study or industry evaluation. We conduct primary interviews with key stakeholders, including CEOs, CSOs, CMOs, technology experts, suppliers, procurement experts, and potential customers. We conduct extensive discussions to gain penetrating insights into the industry and collect root-level information. This helps us validate our estimates and provide more accurate forecasts.